NEW LOGO FOR SPANISH OLIVE OIL

Spain has a new logo for promotion of their olive oil. Launched a few days ago, the banner is intended to improve product positioning, and reinforce the image of Spain as the world leader in this sector.

 

The design is above the words “Olive Oils from Spain”,  with an image that capture tradition and modernity, and intend to convey a series of positive values about Spain’s olive oils.

 

It transmits leadership with a simple yet powerful image, combining the traditional and the modern. The yellow, a literal representation of the product,  is intended as a reminder of the Spanish sun. The round outline of the "O" suggest solidity and soundness, and is due to the first letter in olive and oil. White, black and yellow form a sober composition, yet harmonious and elegant.